Sunday, June 18, 2006
Michigan is promoting a new ad campaign. Read more. It's not clear to me how the ads, featuring celebrities like CBS newsman Charles Osgood and actor Jeff Daniels, will achieve the governor's objective.
According to Governor Granholm, "We want to convince businesses we are the best place to come, to grow."
Like many Great Lakes states, Michigan is facing a major cultural shift. We're moving away from an industrial economy in which job security was largely defined by union contracts. We're moving into and you're out in which job security and prosperity depend on innovation and one's willingness to learn. If Michigan is going to commit ad dollars, its campaign should be geared toward accelerating the innovation economy already emerging within the state.
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
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Michigan's ad campaign
