Collaborating on marketing

Friday, March 16, 2007

Economic development marketing is often a waste, especially when it competes with other marketing campaigns, such as tourism. Getting everone to line up on the same page with similar messages is tough. Many of us have been through "local logo wars", and they are not pretty.

So, it's no small feat when a community, like Longview, TX, reaches that level of collaboration. Read more.

posted by Ed Morrison |

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