Some days ago, I pointed out that Longview, Texas seemed to bridge the historical divides in a community (between economic development and tourism) and come up with a common logo and tag line.
Not so fast.
It turns out that North Star, the Tennessee-based consultant, didn't reveal that two other communities use the same tag line. Indeed, another community had registered it.
Meanwhile, the consulting firm went on a PR offensive of its own to repair a damaged reputation. North Star combines research, strategy
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Don't do this at home
