Saturday, May 12, 2007
A lot of people have made money out of the old models of economic development. On the top of the list: magazines.
With either paid or controlled circulation, magazine publishers have seen economic development organizations as a good source of revenue. The special ad section is one of the standard tools to package revenues.
Here's an article that gives you some insight into how these special ad sections come together. Read more. A mixture of peer pressure and politics often drives the process. One other factor: ad agencies which are paid commissions on their ad placements.
There's no strong evidence that paid advertising works to generate qualified leads. Indeed, there's some good counter evidence that business executives pay more attention to other sources of information.
posted by Ed Morrison |
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.