Special ad sections

Saturday, May 12, 2007

A lot of people have made money out of the old models of economic development. On the top of the list: magazines.

With either paid or controlled circulation, magazine publishers have seen economic development organizations as a good source of revenue. The special ad section is one
of the standard tools to package revenues.

Here's an article that gives you some insight into how these special ad sections come together. Read more. A mixture of peer pressure and politics often drives the process. One other factor: ad agencies which are paid commissions on their ad placements.

There's no strong evidence that paid advertising works to generate qualified leads. Indeed, there's some good counter evidence that business executives pay more attention to other sources of information.

posted by Ed Morrison |

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