Manifesto for a New Pittsburgh

Monday, July 30, 2007

Regional economic development is, in large part, about changing the stories we tell ourselves. The stories are valuable. They create shared meaning and guide alignments within networks.

A new story is emerging in Pittsburgh. Here's an good approach to distill and spread the new story. Read more.

The approach takes some interesting and valuable lessons from Seth Godin's book Unleashing the Idea Virus.

You will likely see Pittsburgh's neighbor, Youngstown, follow Pittsburgh's lead. Youngstown is already well on its way to recrafting the story of the city, as this report demonstrates.

Contrast how they are changing the story in Ft. Collins Colorado through a more traditional branding strategy. Read more. The idea is the same...change the story.

posted by Ed Morrison |

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